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PMInterviewKit
In this module11 lessons
  1. The framework in one pageFree
  2. Clarify the prompt and set the goal
  3. Pick a user and find real pain points
  4. Generate solutions worth discussing
  5. Prioritize and defend the trade-offs
  6. Close with how you would measure it
  7. The favorite product question
  8. Worked answers 1 to 4
  9. Worked answers 5 to 8
  10. Worked answers 9 to 12
  11. Common traps and how to recover

Generate solutions worth discussing

Produce three or more varied solutions to one pain, using near, far and sideways options, and describe each so the interviewer can picture it.

6 min readFull kit

What the Options rung is for

Rung 4 of the Design Ladder is Options. You have a goal, a person and one ranked pain. Now you show range: several real ways to remove that pain, different enough from each other that choosing between them means something.

Candidates often think this is the creative part of the interview and the part that matters most. It matters, but not in the way they expect. Interviewers are not grading how clever your best idea is. They are grading whether your ideas solve the pain you chose, whether they vary, and whether you can describe them clearly. A modest idea that fits beats a dazzling one that doesn't.

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Practice this lesson

← PreviousPick a user and find real pain pointsNext →Prioritize and defend the trade-offs