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Product sensestandard
Design a fitness product for people who hate going to the gym.
How to approach it
Find out why they hate the gym. Cost, intimidation, boredom and lack of time each lead to a different product.
How a strong answer opens
“The first thing I want to know is why they hate the gym. Cost, intimidation, boredom and lack of time each lead to a different product.”
Outline of a strong answer
Try answering out loud for a few minutes before you open this.
- Clarify whether this is hardware, an app or a service
- Segment by reason: intimidation, boredom, time, cost
- Pick one, such as people who feel intimidated, and name their goals
- Generate ideas: short home routines, outdoor group walks, game-based workouts
- Prioritize by how well each removes the original barrier
- Measure workouts per week and 60-day retention
Where this question usually goes wrong
Designing a home workout app for everyone without asking why people avoid the gym, so the product can recreate the very barrier they dislike.
Learn the method
Generate solutions worth discussing in Module 1, Product sense and design.
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