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PMInterviewKit
In this module9 lessons
  1. How to approach a strategy questionFree
  2. Should we enter this market?
  3. Responding to a competitor
  4. Build, buy or partner
  5. Monetization and pricing
  6. Growth strategy and where to bet
  7. Worked cases 1 to 3
  8. Worked cases 4 to 6
  9. Common traps and how to recover

Worked cases 4 to 6

See the Spoken Memo applied in full to a price change, making money from a free app and choosing next year's bets, with scoring notes on each.

14 min readFull kit

These three cases cover the money and planning questions: a price change, a free product that needs revenue, and "where should we invest next year?" The steps are the same five from the approach lesson: Decision, Ground, Options, Call, Proof. All companies here are fictional, and every number is an assumption chosen for easy arithmetic.

As before, sketch your own answer for five minutes before reading each one.

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← PreviousWorked cases 1 to 3Next →Common traps and how to recover