In this module9 lessons
Build, buy or partner
Decide whether to build, buy or partner for a new capability using five questions about core value, speed, skills, full cost and control.
6 min readFull kit
"We want to add payments. Should we build it, buy a company that does it, or partner with one?" This question looks like a finance exercise, but in a PM interview it is really about one thing: which parts of the product are your edge, and which parts just need to work.
Key idea Build what makes customers choose you. Partner or buy for what only needs to be good enough. Most good answers end up with a mix.
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