In this module9 lessons
Monetization and pricing
Pick a revenue model that fits how users get value, do the break-even math on a price change, and test pricing without breaking trust.
6 min readFull kit
Money questions come in two forms. The first: "This product is free and popular. How should it make money?" The second: "Should we raise our price, change our plans or switch to a different pricing model?" Both test the same instinct: charge in a way that matches how customers get value, and protect the trust that makes them stay.
Key idea The best revenue model grows when the customer's value grows. If you charge for something customers don't feel as value, you get churn and resentment.
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