In this module9 lessons
Worked cases 1 to 3
See the Spoken Memo applied in full to a market entry, a competitive response and a build, buy or partner case, with scoring notes on each.
14 min readFull kit
These three cases show the Spoken Memo from first question to final summary, marked with the five steps so you can see one approach work on very different prompts.
All companies here are unnamed or fictional, and every number is an assumption, said out loud and chosen for easy arithmetic.
Read each prompt, then pause and sketch your own answer for five minutes before reading on.
Checking your access…