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Module 5

Product strategy

Market entry, competitive response, build, buy or partner, and monetization, with six worked cases.

9 lessonsabout 70 min
0 of 9 lessons complete
A short narrated overview of this module's method.
Start with lesson 1 (free)
  1. How to approach a strategy questionFree
  2. Should we enter this market?
  3. Responding to a competitor
  4. Build, buy or partner
  5. Monetization and pricing
  6. Growth strategy and where to bet
  7. Worked cases 1 to 3
  8. Worked cases 4 to 6
  9. Common traps and how to recover
Next module →6. Technical for PMs