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Strategystandard
Your company's main product is mature and growth has stalled. Where would you look for the next growth curve?
How to approach it
Look for growth close to existing strengths first: new segments, new uses, or adjacent products for current customers.
How a strong answer opens
“First I'd want to understand why growth stalled. Then I'd look for growth close to our strengths: new segments, new uses or adjacent products for current customers.”
Outline of a strong answer
Try answering out loud for a few minutes before you open this.
- Diagnose the stall: a saturated market, lost share, or customers using the product less
- Look at customer segments you don't serve yet, such as smaller or larger companies
- Look at adjacent jobs your current customers pay someone else to do
- Consider new geographies or channels where the core product already fits
- Compare the options on size, fit with current strengths, and risk
- Recommend one bet and two cheap experiments that test it within six months
Where this question usually goes wrong
Jumping to a distant new market without understanding why growth stalled or looking at options closer to existing strengths.
Learn the method
Worked cases 4 to 6 in Module 5, Product strategy.
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