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Strategywarm-up
How would you decide which country a US food delivery app should expand to first?
How to approach it
Set criteria before naming countries: market size, density, competition, and how easily the current model transfers.
How a strong answer opens
“I'd set criteria before naming any countries: market size, urban density, competition, regulation and how easily our model transfers.”
Outline of a strong answer
Try answering out loud for a few minutes before you open this.
- Define the goal of expansion
- List criteria: size, urban density, competition, regulation
- Score a shortlist
- Consider operating fit: payments, language, restaurants
- Pick one and plan a launch in its densest city first
- Set year-one targets: orders per week, restaurant coverage, contribution margin per order
Where this question usually goes wrong
Naming a country first and justifying it afterward instead of scoring a shortlist against clear criteria.
Learn the method
Growth strategy and where to bet in Module 5, Product strategy.
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