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What metrics would you track for a newly launched podcast app in its first 90 days?

How to approach it

Early on, you are testing whether people find value at all. Focus on activation and retention before growth.

How a strong answer opens

“In the first 90 days, the question is whether people find value at all. So I'd focus on activation and retention before growth.”

Outline of a strong answer

Try answering out loud for a few minutes before you open this.

Acquisition: installs by channel
Activation: first episode played, first show followed
Engagement: listening hours per weekly user
Retention: week-one and week-four cohort retention
Quality: crashes, playback errors
Pick one headline metric for the 90 days

Where this question usually goes wrong

Treating installs as the main signal when early retention cohorts tell you whether the app is worth growing.

Learn the method

Setting goals for a product or feature in Module 2, Metrics and execution.

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