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Metricsstandard
What metrics would you use to measure the success of LinkedIn's 'People you may know'?
How to approach it
Go beyond connection requests sent. Ask whether the new connections create value, such as messages or feed engagement.
How a strong answer opens
“I'd look beyond requests sent and ask whether the new connections create value. A suggestion that leads to an accepted request and a later conversation is the real win.”
Outline of a strong answer
Try answering out loud for a few minutes before you open this.
- State the goal: grow members' useful networks
- Engagement: suggestions seen, requests sent
- Quality: share of requests accepted
- Outcome: interactions after connecting
- Guardrails: ignored requests, spam reports
- Pick a headline metric: accepted connections that lead to interaction
Where this question usually goes wrong
Counting requests sent as success, which rewards pushing people into connections they ignore or report as spam.
Learn the method
Metric trees: breaking a goal into parts in Module 2, Metrics and execution.
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