In this module9 lessons
Metric trees: breaking a goal into parts
Break any top-line metric into parts a team can own, then use that tree to set goals and find where a change came from.
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Why trees matter in interviews
A north star is an output. Nobody can move "weekly attended classes" directly. Teams move the things underneath it: how many people sign up, how many book, how often they come back. A metric tree is the map from the top number down to those parts.
You will use trees in three places in this module:
- Diagnosing a change. The tree tells you where to slice first.
- Setting goals. The tree shows which part a feature can move, and by roughly how much.
- Trade-offs. The tree shows which parts are moving in opposite directions.
An interviewer who hears you split the metric before guessing causes will mark you as structured. One who hears fifteen causes listed off the top of your head will not.
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Practice this lesson
- How would you measure the success of Instagram Stories?
- How would you measure the success of comments in Google Docs?
- How would you measure the health of a two-sided marketplace like Etsy?
- Break down revenue for a subscription streaming service into a metric tree.
- What metrics would you use to measure the success of LinkedIn's 'People you may know'?
- How would you measure whether Google Maps' traffic predictions are good?
- How would you measure the success of Amazon's 'Buy it again' feature?
- Define success metrics for a video calling app's new noise cancellation feature.
- Weekly active users are up, but revenue is down. How do you explain this to leadership?
- How would you measure the success of a loyalty program in a coffee chain's app?