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Metricswarm-up
You shipped a new onboarding flow for a photo-editing app. How do you know it is working?
How to approach it
Define what a successful onboarding outcome is, such as editing and saving a first photo, and compare users who got the new flow with those who did not.
How a strong answer opens
“I'd first define a successful onboarding, say saving or sharing a first edit, and then compare people who got the new flow with people who didn't.”
Outline of a strong answer
Try answering out loud for a few minutes before you open this.
- Define activation: first edit saved or shared
- Primary metric: activation rate within the first day
- Secondary: time to first edit, onboarding completion
- Downstream: week-one retention
- Compare with a control group or a clean before-and-after
- Watch for guardrails like support tickets
Where this question usually goes wrong
Calling the flow a success because more people finished onboarding, without checking whether they edited photos or came back.
Learn the method
Setting goals for a product or feature in Module 2, Metrics and execution.
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