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Metricswarm-up
You're launching saved searches on a home-listing site. What goal would you set for the first quarter?
How to approach it
Start with what the feature should change for users (coming back when new homes appear), then pick a goal that is ambitious but grounded in a baseline.
How a strong answer opens
“Saved searches should bring house hunters back when a matching home appears. So I'd set the goal on adoption and on return visits, grounded in a baseline from similar features.”
Outline of a strong answer
Try answering out loud for a few minutes before you open this.
- State the purpose: bring house hunters back when relevant listings appear
- Pick a primary goal: share of active searchers with a saved search
- Add an outcome goal: return visits from alerts
- Use a baseline from similar features to set the target
- Add a guardrail on email unsubscribes
- Say how you would review progress monthly
Where this question usually goes wrong
Picking a round number with no baseline, or setting the goal on searches saved when the real value is people returning for new listings.
Learn the method
Setting goals for a product or feature in Module 2, Metrics and execution.
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