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Metricsstandard
Set a quarterly goal for a ride-sharing app's driver retention team.
How to approach it
Define what retention means for drivers (active in a given week) and what the team can realistically influence in one quarter.
How a strong answer opens
“I'd start by defining a retained driver precisely, say someone who drives at least once in a given week, and then find where in their first month drivers drop off.”
Outline of a strong answer
Try answering out loud for a few minutes before you open this.
- Define a retained driver precisely
- Find the baseline and where drivers drop off
- Pick the stage the team will focus on, such as weeks 2 to 4
- Set a target, such as a few points better week-four retention
- Add guardrails: cost per driver, rider wait times
- List the main bets that should move the goal
Where this question usually goes wrong
Setting a goal on overall retention without a precise definition, a baseline or a focus on the stage the team can move in one quarter.
Learn the method
Setting goals for a product or feature in Module 2, Metrics and execution.
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