← All questions
Product sensestandard
How would you improve LinkedIn for people who are not looking for a job?
How to approach it
Set the goal first. For people not job hunting, the likely goal is regular engagement, so ask what would bring them back weekly.
How a strong answer opens
“For people who aren't job hunting, I'd guess the goal is regular engagement, so my question is what would bring them back every week. Let me split them by what they want from their careers right now.”
Outline of a strong answer
Try answering out loud for a few minutes before you open this.
- Confirm the goal: engagement among passive members
- Segment them: people learning a skill, people building a reputation, managers who hire
- Pick one segment and explain the reason
- Find pain points: noisy feed, low-value notifications, no reason to post
- Propose solutions tied to that segment's real goals
- Measure weekly active rate and meaningful actions per visit, with a spam guardrail
Where this question usually goes wrong
Suggesting job-search features for people who just said they aren't looking, or treating more notifications as the answer to low engagement.
Learn the method
Clarify the prompt and set the goal in Module 1, Product sense and design.
The full kit has worked answers in full, start to finish, for every round type. $129 once.