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Product sensestretch

Design a voting experience for a city election.

How to approach it

Ask about constraints first: legal rules, accessibility, security and trust. In voting, trust matters more than speed.

How a strong answer opens

“In voting, trust matters more than speed, so I'd start with constraints: election law, accessibility and security. And I'd like to agree on scope: voter information, or casting votes?”

Outline of a strong answer

Try answering out loud for a few minutes before you open this.

  1. Clarify scope: registration, information, casting, or results
  2. Pick voter information and turnout as the goal
  3. Pain points: not knowing deadlines, polling place, or what is on the ballot
  4. Ideas: reminders, sample ballot, polling place finder, wait-time info
  5. Keep vote casting out of scope and explain the security reason
  6. Measure turnout among users and accuracy of information

Where this question usually goes wrong

Proposing online vote casting without discussing security, verification and the public trust that elections depend on.

Learn the method

Clarify the prompt and set the goal in Module 1, Product sense and design.

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