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Strategystandard
Every competitor is adding AI features. Should a popular note-taking app do the same?
How to approach it
Avoid copying for its own sake. Ask what user problem AI would solve in this app and whether users would pay or stay because of it.
How a strong answer opens
“I wouldn't add AI just because competitors are. I'd first ask what user problem AI would solve in this app, and whether people would stay or pay because of it.”
Outline of a strong answer
Try answering out loud for a few minutes before you open this.
- Name the trap: following competitors without a user problem
- Find user problems AI could solve, such as search and summaries
- Assess cost and privacy concerns
- Consider what makes the app different
- Recommend a focused AI feature, such as asking questions across all your notes, or a deliberate no
- Judge it by retention of users who try it and willingness to pay for it
Where this question usually goes wrong
Adding a chatbot because competitors did, with no user problem, no cost estimate and no way to know whether it helped.
Learn the method
Common traps and how to recover in Module 5, Product strategy.
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