← All questions
Strategystretch
What should Pinterest focus on over the next three years?
How to approach it
Start with Pinterest's core value (people planning and discovering ideas) and ask where that value is strongest and growing.
How a strong answer opens
“I'd start with Pinterest's core value, people planning and discovering ideas, then ask where that value is strongest and growing, and pick two or three priorities.”
Outline of a strong answer
Try answering out loud for a few minutes before you open this.
- Summarize the core value and business model
- Identify trends: shopping, video, AI search
- Assess strengths and weaknesses
- Pick two or three priorities, such as shoppable pins and better visual search
- Name the main risks: competition for attention, advertiser budgets
- Track progress with monthly active users and clicks out to merchants
Where this question usually goes wrong
Listing ten initiatives with no priority, or chasing trends unrelated to why people come to Pinterest.
Learn the method
How to approach a strategy question in Module 5, Product strategy.
The full kit has worked answers in full, start to finish, for every round type. $129 once.
More strategy questions
- Name a company you think is making a strategic mistake right now. What would you do differently?
- How would you price a new premium tier for a free photo storage app?
- How should WhatsApp make money without showing ads in chats?
- Should a free productivity app move to a freemium model or a free trial?
- How would you grow a B2B SaaS product from 1,000 to 10,000 paying customers?