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Product sensewarm-up
Design a product for dog owners.
How to approach it
The trap is designing for every dog owner. Narrow to one owner type and one moment, such as new puppy owners in their first month.
How a strong answer opens
“Designing for every dog owner is a trap, so I'll narrow to one owner type and one moment. I'd like to start with new puppy owners in their first month.”
Outline of a strong answer
Try answering out loud for a few minutes before you open this.
- Ask about the goal and whether this is a new product
- Segment: new puppy owners, busy professionals, older owners, multi-dog homes
- Pick new puppy owners and list their first-month struggles
- Ideas: training plan, vet reminders, local puppy classes
- Prioritize a day-by-day training plan
- Measure 30-day retention and training milestones completed
Where this question usually goes wrong
Trying to serve every dog owner with a giant app of features, which is exactly the trap of never choosing a user.
Learn the method
Common traps and how to recover in Module 1, Product sense and design.
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