In this module7 lessons
Tailor your stories to the company
Use a seven-step checklist to map your story bank to a company's signals, fill the gaps and retell each story honestly in that company's terms.
7 min readFull kit
You built a story bank in Build a story bank. Those stories are your raw material for every company. Tailoring means choosing which stories to lead with, which details to bring forward and which words to use for a specific company, without changing what actually happened.
This lesson gives you a seven-step checklist. It takes about an hour and forty minutes per company once your story bank exists, and it uses the brief from Research a company in two hours.
Key idea Tailoring changes the emphasis, never the facts. If a story needs a new fact to fit a company, it's the wrong story for that company.
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