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Strategystandard

You run a photo-sharing app, and short-form video is taking your users' time. What do you do?

How to approach it

Ask whether you are losing users or just attention, and which users. Copying the competitor is one option, not the default.

How a strong answer opens

“First I'd want to know whether we're losing users or just their attention, and which users. Copying short video is one option, not the default.”

Outline of a strong answer

Try answering out loud for a few minutes before you open this.

Diagnose: who is spending less time and on what
Identify what your app does best that video apps do not
Options: add short video, double down on photos, partner
Assess risks: brand confusion, creator split
Pick a direction and test it with a segment
Define success over a year, not a week

Where this question usually goes wrong

Copying the competitor's format without asking what your app does better, which can blur the brand and split your creators.

Learn the method

Responding to a competitor in Module 5, Product strategy.

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