← All questions
Metricswarm-up
What metric would you pick as the north star for a meditation app?
How to approach it
Ask what outcome users want, which is usually feeling calmer or sleeping better, then find a behavior that predicts it.
How a strong answer opens
“People come to a meditation app to feel calmer or sleep better, which we can't measure directly. So I'll look for a behavior that predicts that outcome.”
Outline of a strong answer
Try answering out loud for a few minutes before you open this.
- Name the user outcome: less stress, better sleep
- Rule out vanity picks like downloads
- Propose weekly users completing at least three sessions
- Explain why frequency predicts both benefit and retention
- Guardrail: self-reported mood, so streak pressure does not backfire
- Inputs: onboarding completion, reminder opt-in, session variety
Where this question usually goes wrong
Picking downloads or streak length without asking whether they reflect the calm or better sleep users actually came for.
Learn the method
Choosing a north-star metric in Module 2, Metrics and execution.
The full kit has worked answers in full, start to finish, for every round type. $129 once.
More metrics questions
- What would be the north star metric for Spotify?
- Choose a north star metric for Airbnb and defend it.
- What metrics matter most for a B2B project management tool?
- Set a quarterly goal for a ride-sharing app's driver retention team.
- What metrics would you track for a newly launched podcast app in its first 90 days?