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Behavioralstandard

Tell me about a time you talked to users and it changed what you built.

How to approach it

Pick a moment where user research overturned a plan you already believed in, so the change is visible.

How a strong answer opens

“We planned to build a reporting dashboard for clinic managers, and in eight interviews almost nobody opened reports. What they wanted was a morning text listing the day's gaps in the schedule, so we built that instead.”

Outline of a strong answer

Try answering out loud for a few minutes before you open this.

  1. The original plan and the assumption under it
  2. Who you talked to and how many
  3. The surprising thing you heard, in a user's words
  4. How the plan changed and what you dropped
  5. The result compared with what the old plan would have done

Where this question usually goes wrong

Describing research that confirmed what you already planned, so nothing visibly changed because of it.

Learn the method

Model answers 1 to 10 in Module 4, Behavioral and leadership.

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