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Behavioralstandard

Describe a time you used data to change someone's mind.

How to approach it

Pick a case where the data contradicted a strongly held belief, and show how you made it easy for the other person to change course without losing face.

How a strong answer opens

“Our head of marketing believed free trials brought in our best customers. I pulled a year of data showing the opposite, and shared it with her privately before it went near a meeting.”

Outline of a strong answer

Try answering out loud for a few minutes before you open this.

  1. The belief and who held it
  2. Why you doubted it
  3. The data you pulled and how you checked it was sound
  4. How you presented it, ideally privately first
  5. What changed in the decision
  6. The result after the change

Where this question usually goes wrong

Describing how you proved someone wrong in public, which suggests you win arguments rather than change minds.

Learn the method

Model answers 1 to 10 in Module 4, Behavioral and leadership.

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