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Metricsstretch
Notifications drive 30% of daily opens, but the uninstall rate is rising. What do you do?
How to approach it
Check whether the two are actually connected before cutting notifications. Then look for which notifications earn their place.
How a strong answer opens
“Before cutting notifications, I'd check whether the two trends are actually connected. Then I'd rank notification types by the opens they drive and the opt-outs they cause.”
Outline of a strong answer
Try answering out loud for a few minutes before you open this.
- Confirm the link between notification volume and uninstalls
- Rank notification types by opens and by opt-outs
- Segment users by how many notifications they receive
- Test fewer but better notifications
- Track long-term active users, not just daily opens
- Recommend a notification budget per user
Where this question usually goes wrong
Cutting all notifications at once, or defending them because they drive opens, without finding which ones cause the uninstalls.
Learn the method
Making trade-off decisions in Module 2, Metrics and execution.
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