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Metricsstandard
Which would you rather increase for a dating app: matches or conversations? Why?
How to approach it
Avoid the vanity metric trap. Ask which one is closer to the user's real goal, which is meeting someone.
How a strong answer opens
“I'd pick conversations, because people use a dating app to meet someone, and a match nobody messages doesn't get them closer to that.”
Outline of a strong answer
Try answering out loud for a few minutes before you open this.
- State the user goal: meet a compatible person
- Explain why matches can be a vanity metric
- Argue that conversations are closer to value
- Consider going further: dates arranged or users leaving happy
- Note the limit: the app cannot see what happens offline
- Recommend conversations with a quality guardrail
Where this question usually goes wrong
Picking matches because they are easier to grow, without noticing they can rise while users get no closer to meeting anyone.
Learn the method
Common traps and how to recover in Module 2, Metrics and execution.
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