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Estimationstandard
What's the market size for dog-walking apps in the US?
How to approach it
Define market size as annual spending, then go from dog-owning households to the share that pays for walks.
How a strong answer opens
“I'll define market size as annual spending on paid dog walks, then go from dog-owning households to the share that pays and how often. Do you want total spending or just app revenue?”
Outline of a strong answer
Try answering out loud for a few minutes before you open this.
- Clarify: revenue to apps or total spending on walks
- Households in the US, about 130 million
- Share with a dog
- Share that pays for walks, and how often
- Price per walk times walks per year
- Apply app share or commission if the market is app revenue
Where this question usually goes wrong
Assuming every dog owner pays for walks, or presenting the whole market as the app's revenue.
Learn the method
Worked cases 1 to 4 in Module 3, Estimation.
The full kit has worked answers in full, start to finish, for every round type. $129 once.
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