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Estimationwarm-up
How many hours of video does the average US adult watch in a year?
How to approach it
Split by type: TV, streaming and short-form video on phones. Estimate a daily figure for each, then multiply by 365.
How a strong answer opens
“I'll split video by type, TV, streaming and short videos on phones, estimate a daily figure for each, and multiply by 365.”
Outline of a strong answer
Try answering out loud for a few minutes before you open this.
- Clarify: all video, all screens
- Estimate daily hours of TV and streaming
- Estimate daily minutes of short-form video
- Adjust for age differences
- Multiply daily total by 365
- Sanity-check as a share of waking hours
Where this question usually goes wrong
Picking one daily number without splitting by type or age group, or forgetting that phones add a lot of short-form viewing.
Learn the method
Round numbers worth knowing in Module 3, Estimation.
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