← All questions
Product sensestandard
How would you improve the experience of renting a car?
How to approach it
Walk the journey from booking to return and ask where renters feel the most surprise or stress.
How a strong answer opens
“I'll walk the journey from booking to return and find where renters feel the most surprise. First, are we talking about airport or city rentals, leisure or business?”
Outline of a strong answer
Try answering out loud for a few minutes before you open this.
- Clarify scope: airport or city rentals, leisure or business
- Map the journey: book, pick up, drive, return
- Pain points: counter lines, upsells, damage disputes, fuel charges
- Ideas: phone-as-key, photo check-in, upfront all-in price
- Prioritize photo check-in to remove damage disputes
- Measure pickup time and disputes per rental
Where this question usually goes wrong
Listing every annoyance from booking to return without picking one moment, such as damage disputes, and going deep on it.
Learn the method
Pick a user and find real pain points in Module 1, Product sense and design.
The full kit has worked answers in full, start to finish, for every round type. $129 once.
More product sense questions
- How would you improve Spotify for people who listen to podcasts more than music?
- Design an alarm clock for people who are deaf or hard of hearing.
- How would you improve the airport security experience?
- How would you improve YouTube for teachers using it in class?
- Design a product for people who have just moved to a new city.