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Product sensestandard
Design a product for people who have just moved to a new city.
How to approach it
The prompt is wide, so narrow it fast: pick one type of mover and one need (social, practical or logistical).
How a strong answer opens
“This prompt is broad, so I'll narrow it fast. I'll pick one type of mover, relocating professionals, and one need, making friends outside work.”
Outline of a strong answer
Try answering out loud for a few minutes before you open this.
- Ask about the goal and whether this is a new product or a feature
- Segment movers: students, relocating professionals, families, retirees
- Pick relocating professionals and list their first-month needs
- Choose the deepest pain, such as making friends outside work
- Propose solutions and pick one MVP
- Measure how many users make a repeat in-person connection within 30 days
Where this question usually goes wrong
Building an all-in-one app for every mover and every need, from utilities to friendships, so no single problem gets solved well.
Learn the method
Pick a user and find real pain points in Module 1, Product sense and design.
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