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Product sensestretch
Design a navigation product for people who are blind or have low vision.
How to approach it
Ask about the user's existing tools, such as a cane, a guide dog or a screen reader, so the product adds to them rather than replaces them.
How a strong answer opens
“I'd like to start with the tools people already rely on, such as a cane, a guide dog or a screen reader. My product should add to those, not replace them.”
Outline of a strong answer
Try answering out loud for a few minutes before you open this.
- Clarify range of vision loss and indoor versus outdoor use
- Pick one environment, such as a busy transit station
- Pain points: finding entrances, platform changes, obstacles, unexpected detours
- Ideas: audio cues, haptic directions, remote sighted help, crowdsourced landmarks
- Prioritize one that works with a cane or guide dog
- Discuss safety risks of wrong guidance
- Measure trip completion without help and user confidence
Where this question usually goes wrong
Designing something that replaces the cane or guide dog, or ignoring how dangerous a wrong direction is for this user.
Learn the method
Pick a user and find real pain points in Module 1, Product sense and design.
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